This is Part II of a 3-part series, Are You In the Game?, focusing on what you can do to rethink your business in a down economy.
In Part I, we talked about Playing Smart or rethinking what you can offer your customers. In this segment, we pose a few questions that will help you review your business model.
Now is a great time to reflect on how your business is going. You may be wrapping up the end of the calendar or amping up for your busy season. Whichever is the case, there is still time to pull out all the stops if you are wondering “Will I meet my sales and revenue goals for this year?”
Ask yourself the following questions:
Is my business on the cutting edge or just the edge?
Is the market for my existing products or services expanding or shrinking?
If the market is shrinking, are there any products or services I should be offering that I’m not?
Is there anywhere I can cut fat from my business? What can I do myself or live without?
Are there additional products/services that my business can provide as the market starts to recover?
The answers can help you refocus and redefine your business model so that your business will not only survive but thrive!
One last question: What’s the difference between a 30 second spot on tv or a three minute network interview? Pin Money Consulting, of course!
We’re off to coach two clients through major PR events. We’ll be back in the office on Monday. Enjoy your weekend and be sure you “review the play”!
