Preaching to the Choir

Here’s a short article about marketing in a down economy that I just love.  The advice is simple and spot on.  Read the full article here.

The most important thing you can do for your business RIGHT NOW is to think short-term or break down your marketing timetable into 90 day increments.  It’s easy to get caught up in planning instead of implementation or to be distracted by what’s 6 months down the road.  

My swipe file is full of promotions from your competitors that are using the down economy to amp up their marketing.  Be sure you aren’t missing the important opportunities of today and tomorrow.  Need an infusion of new ideas?  Email me directly.

A big thanks to Rachel at Rescue Desk for passing this on!   Have a great weekend and stay warm.

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