Imagine my surprise when this little bit came across my desk. I’m a huge fan of the show Mad Men. I love the period. I drool over January Jones’ ensemble of cocktail dresses and riding habits. I love the smart, snarky dialogue. I love Sterling/Cooper and their seemingly endless struggles that miraculously resolve within the course of an hour. (If only it were that easy!) I often wonder if Don Draper and the boys could cut it in a social media world.
As my colleague, Allen, says, “Success in digital branding means knowing how and why things work and how to become part of an on-going online conversation without interrupting it.” Great advice from a great guy.
I’m hearing lots from clients and colleagues about Facebook, LinkedIn, Twitter, MySpace, text advertising…the list is grows daily. My advice for anyone thinking about investing marketing dollars in those ventures – seek first to understand them and then decide to jump in the conversation. As always, Pin Money is here to help your navigate new waters.
